Southern Sports, The Next Who?

Online people keep asking: "Sports Weekly" dare to be published in the newspaper as before their circulation it? This issue is somewhat embarrassing, after the World Cup in 2002, circulation has become a sports newspaper as early as confidential, non-core people do not know the authenticity.

Back here might reveal a group of figures: In 1997 I entered "football" the newspaper's top circulation newspapers were 1.86 million (250 million copies published); by the end of 1999 when I left, "football" reported the lowest a circulation of 91 million ... ... in 2067 the time in the past, these figures may not have too strong of the reference value, but how many can explain a little problem.

Now, "Football" newspaper circulation and 91 million copies of it? While people still love the paper everywhere.

Sports newspaper decline, is an indisputable fact. China's sports newspapers, regardless of the official organ of the nature of, or as the "sport" that the full market-oriented newspapers, you'll always quick to act anything back to our age of millions of release!

The past 5 years, died of sports newspapers, magazines, is too much, "Sports Times", "Sports Watch", "Sports Zone", "sports reference", "modern sports reporting," "Sport Mercury News "" sporting life "... ... I am a sports news for the professional background of the people, witnessing more than 20 sports newspaper after the death of non-normal," Qiu Bao "and" Southern Sports "has died, heart has been unwilling to bank on too many ripples.

These dead newspapers, you can not say that they are not very successful. "Sports Times"?? Have been the "Sports Weekly" and role models, "sports" of the layout and even early on, both from the newspaper under the Jiangsu Sheng Tiwei; "sports reference"?? Because of the Guangdong Branch of Xinhua News Agency background, sports commentary, exposing shady highest degree of freedom, have a moment Luoyangzhigui; "Sports Watch"?? by the Liaoning branch of the Xinhua News Agency, organized layout and atmosphere of the manuscript has opened at the first; "Sports Zone", "Qiu Bao" ?? Northeast's discourse, can be said to do all one compartment;

Course, which, to a very subversive "Southern Sports" is most typical?? It has become a Chinese sports newspaper from an agricultural society to industrial society, a sign of transformation.

"Southern Sports" achievements, no one can deny. Founded at the beginning remember newspaper, Gong Xiaoyue to abandon the document war hatchet, and constantly looking for as I like neither friend nor foe class writing, and holidays, send an autographed greeting card, royalties quickly and easily, see the newspaper and people have reported unusual tolerance.

Unfortunately, the sports newspaper with any product, do not always appeal to audiences applauded. Jia Zhang Ke's film said film is good, but several people join in? Perhaps this analogy does not seem right.

"Southern Sports" and "Qiu Bao," and so died, in my opinion has little to do with bad press run very well, largely due to the following:

One, the impact of the Internet. I bought several years no sports newspaper, because the network. Since the Internet can see the mountains of information, mass comment, why even buy a newspaper? This is not my personal idea, but more and more people's voices. China's exponentially increasing number of Internet users, print media audience is bound to decrease exponentially.

Fact, not only sports newspaper, almost all newspapers, is taking the market as long as the line, with no special background, the circulation of these years it not all been declining?

Second, the aesthetic of Chinese football tired workers. People who buy a sports newspaper, most people are concerned about the Chinese football. The further and further death of Chinese soccer, golf course no human, can also expect people to buy the newspaper every day? Match-fixing, unfair judges, prostitution, gambling, backward system, should be struck down by the Football Association's official ... ... come and go, s all things, who to see?

Third, the inevitable result of the full market competition is winner takes all. Europe and the United States has already indicated a report of a city phenomenon, sooner or later China will remain the same. Now daily, evening, Metropolitan of confusion, because not yet fully competitive.

As a sports newspaper, "Southern Sports" and "sports", "football" for information resources, homogeneous competition, is clearly not a grade; and its self-proclaimed views and way of life, but too small minority of.

Newspaper, also known as newsprint. Not a lot of interesting information as support, "Southern Sports" doomed to Journal of only a dead end.

Sohu Sports remember a year ago, several major sports newspapers organized person in charge of online communication activities, Gong Xiaoyue predicted that after 2008, including "Southern Sports" including, China's sports newspaper may all die, the last only The remaining one or two distinctive features of a sports magazine.

Overall, I agree with the views of Gong, the status of European and American countries, can illustrate this point (the U.S. is so advanced, are not a national sports newspaper). However, the Chinese people more widely, the situation Buzhi Yu pessimistic.

My view is that competition in the end, may be a "sports", "football" two-confrontation, such as Coca-Cola and Pepsi, as with McDonald's Kende. Of course, there may occur a situation, a single show, but at least 20 years, is hard to imagine that China would not sports newspaper?? After all, the highest degree of openness of sports newspaper, some people are still the best channel for letting off steam.

Was dead, there life down, such as "Yangtze Sports Daily," "King reported." These newspapers, if single-minded to go sports-oriented line, I think that is definitely a dead end. Fortunately, the "King Report" in fact go the route of urban style newspaper, a sports newspaper from time to time also reflect the living conditions, a broader audience and clearly.

"Qiu Bao," dead, "Southern Sports" dead as a peer, but also as a friend, I can not not die for these newspapers are sad, but you can not deny the inevitability of their departure. Sport Newspapers is the trend toward decline, the so-called so-called trend is unstoppable. You have to do is the flow, early turn for a battlefield, such as Gong Xiaoyue.

Who is next? This is my question, is the de facto disintegration of the "Youth Sports", or by pulling the money to support higher levels of "Football Weekly", "Chinese football newspaper," the line or take the place of "Oriental Sports Daily", then or quite some could not find display their direction

I am China Manufacturers writer, reports some information about cellular phone repair , cabinet router bit.